Source: vnexpress.net
Vinamilk’s business results report shows that consolidated net revenue in the fourth quarter of 2023 reached VND 15,619 billion, up 3.7% over the same period.
Vinamilk’s revenue from foreign markets comes from two main activities: export and revenue from foreign branches. Of which, net export revenue reached VND 1,298 billion in the last three months of last year, an increase of 19.3% over the same period. Foreign branches reached 1,236 billion VND. In 2023, Driftwood (USA) maintains a slight revenue growth and records a profit of over 2 million USD for the first time thanks to efficient business and operating cost savings. AngkorMilk (Cambodia) promotes business activation programs and surveys milk consumption trends to reach consumers more systematically and effectively.
Vinamilk product introduction store will have a new look in 2023. Photo: vnexpress.vn
For the whole year 2023, Vinamilk’s total consolidated revenue and after-tax profit will reach VND 60,479 billion and VND 9,019 billion, respectively, completing 95% of the revenue plan and 105% of the profit plan.
The company representative said that thanks to stable growth, for the whole year, consolidated gross profit margin reached 40.7%, recovering 80 basis points over the same period. Consolidated net cash balance as of December 31, 2023 continues to be maintained at a high level, ensuring financial health.
Last year, the business made a mark when it changed its new, youthful brand identity to follow the consumption trends of young people, accompanied by a series of marketing campaigns.
At the end of December 2023, the “Taste Taste Tour” experience event increased awareness of the Green Farm premium fresh milk product line, attracting nearly 7,000 visitors in Ho Chi Minh City and Hanoi and tens of thousands of discussions. on social networks. As for Green Farm, revenue recorded nearly 50% growth over the same period.
The “Taste Taste Tour” experience event of the Vinamilk Green Farm brand in December 2023, attracted attention from the community. Photo: vnexpress.vn
The store channel in the past year achieved revenue growth of 13% over the same period. In the coming time, Vinamilk will upgrade stores in the system of 653 product introduction stores.
E-commerce is also a channel promoted by Vinamilk when it first appeared on Tiktok Shop in the livestream session on December 12, 2023. According to Social Buzz statistics, in 2023, the company’s online sales revenue will double over the same period with more than 4 million orders, 500,000 visits and 17,000 interactions on social networks.
Last year, Vinamilk received honors in many categories such as: Top 1 Sustainable Development Report 2022; Top 2 Corporate Governance, Top 5 Pioneering Enterprises implementing circular economy and cutting carbon emissions; Top 10 sustainable businesses operating in the manufacturing sector, Top 20 Annual Reports (non-financial group) …