For 10 years, Vietnam held the No. 1 position in the world in exporting pepper and for 6 consecutive years dominating the market pepper world. But the value is much lower than that of the due countries pepper no brand and export products are mainly in the form of preliminary treatment …
Pepper harvest season of a good production farmer household in Loc Ninh
Large output but no identity
Time pepper Vietnam has been present in 150 countries and territories. Every year, 95% of the output is used for export, of which 85% is exported in the form of rough processing, which reduces the value of turnover. Because no brand, so most pepper Vietnam exports must go through Indian, Chinese and American countries and be stamped with foreign enterprises. Although accounting for 50% of global export output with an average of more than 100 thousand tons / year pepper Vietnam has not been known to the world consumers.
Specifically, in 2012 Black pepper prices Vietnam's price is lower than the world price of 295 USD / ton and in the first 3 months of 2013 this gap has increased to 389 USD / ton. White pepper In 2012, Vietnam had an average price of 9,999 USD / ton, lower than the world price of 89 USD. Vietnam Pepper Association (VPA) explained, Q1 is the main season of pepper Vietnam, but the growers pepper sold massively by psychology in 2012 pepper but the price increase is not much and concerns the impact of economic recession. Therefore, the output pepper Vietnam's exports in the first quarter increased sharply over the same period. Increased exports and unbranded products are opportunities for foreign businesses to squeeze prices for reasons pepper Vietnam mixes impurities, does not guarantee food safety.
Currently, among the 6 key pepper areas, Binh Phuoc, Dong Nai, Ba Ria – Vung Tau, Dak Nong, Dak Lak and Gia Lai are unique. pepper Chu Se (Gia Lai) is branded. VPA said that to pepper If Vietnam is well known to the world and enhances its export value, it must first build a brand in which food hygiene and safety is a decisive factor.
Increase export rate pepper deep processing
VPA also set out 3 directions that the industry pepper It is necessary to carry out in the coming time, mainly by gradually shifting raw exports through deep processing: Enterprises must have a roadmap to reduce export rates. black pepper by White pepper. Price White pepper The average of 2012 was 9,176 USD / ton, black pepper 6,390 USD / ton. The second is increased production pepper ASTA (by American standards). Currently, Vietnam has only 5 FDI manufacturing enterprises pepper ASTA standard accounts for 15% of export volume to European and American countries. Black pepper price due to lower steam treatment pepper ASTA standard about 300 USD / ton. Enterprises boost exports pepper Supply dough to supermarket system in the world. This is also a difficult job because producing pepper with strict requirements on food hygiene and safety also means building a brand. pepper in key growing areas to provide raw materials for businesses. In addition, businesses and farmers need to regulate the market so that importers do not force prices.
The branding pepper In key pepper growing areas to reduce crude export and increase the export of intensive products, Vietnam's pepper export turnover will increase many times, commensurate with the position of the country where the output and export are. pepper the world's largest.
Mr. Nguyen Quoc Bao, Chairman of Loc Ninh Farmers Association, said: District Farmers Association is tasked with promoting brand building. Loc Ninh pepper following the policy of the Provincial People's Committee. This is also the desire of the grower Loc Ninh pepper. In early 2013, the Farmers Association sent a registration document to the National Office of Intellectual Property. Accordingly, the association has also set up a campaign board and directly surveyed and met 16 good pepper growing households to put on the list of trademark registrations Loc Ninh pepper. Currently, Loc Ninh is waiting for a response from the National Office of Intellectual Property and taking the next steps to accelerate the branding roadmap. Loc Ninh pepper in this year.
It is known that Loc Ninh district currently has nearly 3,800 hectares of pepper, concentrated in the communes of Loc An, Loc Thanh, Loc Quang, Loc Hoa and Loc Tan. In 10 good pepper growers in Vietnam voted by VPA with 6 people in Loc Ninh. Loc Ninh occupies about 30% of the area pepper the whole province but the output accounts for nearly 40%.
P.Hà (Newspaper Electronic Binh Phuoc)
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