According to a reporter from the Vietnam News Agency in Paris, it has become an annual event for 4 years now, Vietnam Goods Week has come to the Carrefour supermarket chain in France. This year, the event is held on a larger scale and more spectacularly with a sumptuous party of food, music and goods, attracting the attention of a large number of French customers.
The Vietnam Goods Week event opened on the morning of October 18 at the Carrefour Collégie hypermarket with the presence of Vietnamese Ambassador to France Dinh Toan Thang, Director of Carrefour France Julien Munch, representatives of the Ministry of Industry and Trade of Vietnam, and suppliers. T&T Food supplier, along with many local guests and Vietnamese and French businesses.
Right from the entrance gate, all the way to the shelves in the Asian section, welcome gates printed with images of charming girls in ao dai and conical hats, holding Vietnamese products, were erected along the walkways with the words ‘”Welcome to Vietnam” is Carrefour’s invitation to customers to come to this remote Asian country. The front of the supermarket is arranged with a culinary corner, introducing traditional Vietnamese dishes such as pho, spring rolls, fish sauce, braised meat…
This is the 4th year and also the 2nd time in 2024 that the Vietnam Goods Week event is held at the leading supermarket chain in France, marking a big step forward in the promotion campaign and expanding presence. of Vietnamese products and culture in this market, carried out in cooperation between the Vietnam Trade Office in France, Carrefour France and strategic partner T&T Foods.
Sharing with VNA reporters, Mr. Vu Anh Son – Chief Representative of the Vietnam Trade Office in France – said that this event is being held on a significantly expanded scale, not just limited to the premises of the hypermarket. Carrefour as before, but also expanded to the entire Collégien Shopping Center. This is the first time visitors have the opportunity to experience a miniature Vietnamese space right in the heart of France, with decorative designs imbued with Vietnamese identity such as village gates, lanterns, and images of famous landmarks. famous sights.
Traditional art performances such as hat dancing, ao dai performances and traditional musical instruments brought a lively and unique festival atmosphere on the opening day. For the first time, a photo exhibition of famous Vietnamese landscapes such as Ha Long Bay, Hoi An Ancient Town and Sapa terraced fields was held within the framework of the event. This exhibition space gives visitors the opportunity to admire and feel the beauty of famous tourist destinations, discovering the unique features of Vietnamese culture and nature right in the heart of France.
In particular, this event attracted nearly 10 reputable Vietnamese businesses that are suppliers to the Carrefour distribution system, bringing their most typical and quality products. From fresh agricultural products such as dragon fruit, mango, and grapefruit to processed foods such as fish sauce, pho, and cashew nuts, all are displayed eye-catchingly and introduced in detail for French consumers to understand. more about the quality and differences of Vietnamese goods.
This is an opportunity for businesses to not only introduce their products but also build and promote their brand stories to the European market. Ms. Hoang Thi Lien – President of the Vietnam Pepper and Spice Association – said that this is the first time the Association’s businesses directly attended the Weekly and introduced typical spice products, including The most prominent is pepper – a key export product of Vietnam. She emphasized: “Directly approaching French consumers like this will help businesses learn more deeply about the tastes and preferences of French consumers, thereby creating new business plans and creating diversity.” products, to appear on supermarket shelves in this country”.
In this series of events, the Vietnam Trade Office in France acts as a bridge between Vietnamese businesses and the French market, creating favorable conditions for Vietnamese products to access and develop in the European market. The Trade Office not only provides policy support but also organizes and coordinates trade promotion events to increase presence and enhance Vietnamese brand recognition. Carrefour France – one of the largest and most prestigious supermarket systems in France, is a strategic partner that plays an important role in bringing Vietnamese products to consumers. With a large distribution network and rich customer base, Carrefour is an ideal distribution channel for Vietnamese goods to reach and build a stable market share in France.
And T&T Foods – a leading importer and distributor specializing in Asian products in France, has the role of practical coordination and implementation. T&T Foods not only works closely with the Vietnam Trade Office to find and select quality products from Vietnam but also contributes to the development of business and marketing strategies to enhance the attractiveness of products. Vietnamese products on Carrefour’s shelves. This tripartite cooperation framework proves to be very effective because they work towards a common goal: building and developing Vietnamese goods brands in a sustainable way in the French market.
By constantly improving product quality, optimizing distribution channels and organizing trade and cultural promotion events, the Vietnam Trade Office, Carrefour and TTFoods hope to increase product value and develop high quality brand, consistent with sustainable consumption trends in Europe, expanding the market to help Vietnamese goods be more present in different cities and regions in France and enhance cultural exchanges. Helps French consumers understand and love products bearing Vietnamese cultural imprints more.
Mr. Regis Fraudin, representative of Carrefour France, said that introducing world products to French consumers is one of the group’s important goals and that Vietnam Goods Week at the Carrefour supermarket chain will contribute to attracting consumers. Use French to get closer to the flavors of Vietnamese cuisine and goods. And Mr. Nhat Thanh Khiem – General Director of TTFoods affirmed that Vietnam Goods Week is increasingly expanding in scale and stature, proving that Vietnamese products are increasingly known and favored by French consumers. He hopes that in the next few years, the Weekly will be held in supermarket chains across France.
Vietnamese Goods Week events organized by the Vietnam Trade Office in France in coordination with partners are of great importance in the strategy of promoting exports and building brands of Vietnamese products in the international market. These weeks are not only purely trade promotion but also create a solid foundation for Vietnamese businesses to penetrate, develop and build sustainable brands abroad. Through the weeks, the images and values of Vietnamese goods are promoted directly to consumers in foreign markets. Displaying products and organizing cultural and culinary activities gives consumers the opportunity to experience and better identify Vietnamese products and culture, thereby creating connections and building sympathy. .
For businesses, this is an opportunity to bring their products into large distribution systems such as Carrefour, E.Leclerc or SuperU. This helps Vietnamese products not only appear but also have a prominent presence, helping to increase accessibility and recognition with international consumers. These weekly sales are a testament to the long-term and sustainable cooperative relationship between the Vietnam Trade Office and major supermarket systems. This not only helps maintain the presence of Vietnamese products in supermarkets but also opens up opportunities to expand to other systems or other regions in Europe.
In particular, the initiative to organize cultural activities every week, such as art performances, painting exhibitions, or tasting Vietnamese cuisine, not only helps promote products but also strengthens cultural connections. deepening the recognition and sympathy of international consumers in general and French customers in particular towards Vietnamese products and culture.
