With the support of the Trade Promotion Department – Ministry of Industry and Trade, the Vietnam Pepper and Spice Association (VPSA) organized a business delegation to survey and conduct trade transactions in the French market in conjunction with attending the Conference. Sial Paris International Food Industry Market 2024 from October 19-23, 2024 under the National Trade Promotion Program approved by the Ministry of Industry and Trade.
Mr. Dinh Toan Thang – Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam in France and Mr. Vu Anh Son – Vietnam Trade Counselor in France visited the Association’s booth at Sial Paris 2024
Sial Paris is one of the world’s leading specialized food exhibitions. Sial Paris 2024 is the 31st fair held since the first time in 1964. After 60 years of establishment and development, Sial Paris Fair has become a highly anticipated event for businesses and individuals. and organize activities in the field of food, catering services and hotels with the participation of more than 7,500 businesses and exhibitors from more than 127 countries, attracting more than 300,000 visitors from more than 190 countries to attend. visit and work.
VPSA business delegation led by Ms. Hoang Thi Lien, President of the Association, organized and supported 18 businesses participating in transactions, including 8 businesses participating in exhibiting and trading at Sial Paris Fair 2024 The main products include pepper and other spices such as: Cinnamon, Anise, Chili, Turmeric, Ginger… meet EU, USDA, BRC standards and are actively promoted to the world market, especially. is the European market. Right on the opening day of the Fair, the Association’s booth was honored to welcome Mr. Dinh Toan Thang – Ambassador Extraordinary and Plenipotentiary of the Socialist Republic of Vietnam in France and Mr. Vu Anh Son – Vietnam Trade Counselor in France. Visit the Association’s booth at Sial Paris 2024 to visit and share information with businesses.
Also on the first day of the exhibition, many customers came to the booth to exchange information about the businesses’ displayed products. Some businesses participating in the exhibition have also signed a number of memorandums of understanding with a number of partners, customers, memorandums of understanding… and many cooperation opportunities have been opened to create a premise for transactions. future.
France is one of the largest pepper consuming markets in Europe, ranked third after Germany and the UK with a total annual import volume of about 11,000 tons. Of which, Vietnam is the largest pepper supplier to France, accounting for about 45%. In 2023, France imported 4,840 tons of pepper with an export turnover of 20 million USD, compared to 2022, the export volume increased by 37.2%. France accounts for 2% of Vietnam’s pepper export market share. In the first 9 months of 2024, pepper exports to France reached 3,700 tons, an increase of 32% over the same period in 2023. Demand for pepper in France is stable, but The standards and requirements of this market are quite strict, especially in terms of product quality, packaging, and related certifications.
In addition to pepper, Cinnamon and Anise products are also products with great export potential to France due to the increasing interest in natural and organic products. France pays great attention to food quality standards, especially requirements on pesticide and chemical residues in products. Therefore, businesses need to comply with standards such as ISO, BRC and organic certification if any.
Product labels must be clear, complete with information about origin, production date, expiration date, and especially must be in French to meet the requirements of this market. Spice products, especially pepper, need to have a certificate of origin traceability and ensure food safety standards according to European Union regulations. French consumers increasingly favor organic and sustainable products, so businesses need to focus on developing products in this direction to meet market tastes.
Sial Paris 2024 exhibition is an opportunity for Vietnamese businesses to access and expand the market, while increasing the presence of pepper and spice products in France and Europe.
VPSA
