That was the topic of the seminar held by the Kien Giang Agricultural Extension Center on October 4 in Rach Gia City, with the participation of more than 100 delegates who are managers, producers, farmers and enterprises. in agriculture.
| The seminar was attended by more than 100 delegates who are managers, producers, farmers and businesses operating in the agricultural sector. |
Speaking at the opening of the seminar, MSc Hoang Trung Kien, Director of Kien Giang Agricultural Extension Center, said that Kien Giang is an agricultural province, with products identified as key and advantageous, such as rice. (with an output of 4 million tons / year), seafood of high economic value are farmed shrimp (69 thousand tons), crabs, oysters …, raising cattle and poultry. However, the farmers' production is still mainly small, fragmented and powerful, so they have not created many concentrated production areas and stable and large enough products.
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| According to Master Hoang Trung Kien, in order to compete in a market economy, high volume, high quality products, timely delivery, and competitive prices are required. If that is the case, then farmers must associate into cooperatives or cooperatives and cooperate with enterprises to organize the consumption of products according to the value chain model. In particular, there are branding, traceability to promote better agricultural consumption |
Dr. Tran Thanh Dung, Department of Rural Development, Can Tho University, said that Vietnam is a country that produces and exports a lot of agricultural products but farmers are still poor. The reason is small production, high investment cost, poor quality, unstable output. In order to solve this problem, it is necessary to have links by commodity chains.
Link well “4 houses”: In which the state has a role of planning production areas, promulgating standards and policies to promote development. Scientists study technology and transfer. Farmers organize production and adhere to rules and regulations. Enterprises build services and consume products. In these 4 houses, enterprises have a leading role in market orientation, deciding the sustainability of the link chain.
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| Marketing expert, Mr. Michel Delafon, CEO of Michel Delafon B2B Co., Ltd., said that traceability of agricultural products is very important nowadays and requires action to build agricultural brands – marketing strategy. . Take the image of a shark, if kept in the lake, it is forever small, only when it reaches the ocean, it will grow. In production and business, too, you need to boldly change, reaching out to the sea to grow stronger |
Mr. Michel Delafon, an example of two agricultural products that Vietnam has strengths are pepper and farmed shrimp. However, pepper prices are at a very low level, while fees tend to increase, at least 10% compared to the previous year. In 2019, it is considered to be very difficult for Vietnam's pepper industry when the price is low and grows slowly over the same period. As for shrimp, Vietnam is the second largest farming country in the world and has exported to more than 100 countries, reaching a turnover of 3.55 billion USD (in 2018). However, shrimp prices are unlikely to increase due to abundant supplies.
Therefore, it is necessary to find solutions and sustainable directions for the pepper industry, as well as pay more attention to shrimp quality and promote traceability. Consumers in importing countries are willing to pay more for you if they know the source of the product to buy.
