In 2022, the Ministry of Industry and Trade will coordinate with other ministries and sectors to organize the 8th Vietnam National Brand Product Selection period and the Announcement Ceremony of Enterprises with National Championship products (expected in the fourth quarter of 2022). ).
Vietnam National Brand Program was approved by the Prime Minister in Decision No. 253/2003/QD-TTg dated November 25, 2003, assigning the Ministry of Industry and Trade to be the standing agency, responsible for coordinating with the Ministries and branches in implementation.
This is a specific and long-term trade promotion program of the Government to build and develop national brands by supporting businesses to build and develop strong brands in the economy to promote their image. image of Vietnam as a country with quality goods and services, creating prestige and enhancing competitiveness for Vietnamese enterprises in domestic and international markets.
Create a national brand association with diplomatic activities, investment, cultural promotion, tourism
The content of the Vietnam National Federation Program in the period of 2020 – 2030 will include the association of businesses’ brands of goods and services with diplomatic activities, investment, promotion of culture and tourism, thereby building Vietnam’s national brand becomes a positive, attractive and attractive image for importers, tourists, investors, employees and consumers in domestic and international markets.
The Vietnam National Brand Program from 2020 to 2030 and the Regulation on building, managing and implementing the Vietnam National Brand Program approved by the Prime Minister create a unified and consensus policy and mechanism. , consistently across the country, from the central to local levels, among ministries, branches and organizations in building and promoting Vietnam’s national brand and image.
Core values: Quality – Innovation, creativity – Pioneering capacity
According to Mr. Vu Ba Phu – Director of the Trade Promotion Department: “In order to inherit and promote the achievements that have been achieved over the years, as an agency managing the Vietnam National Brand Program, The Ministry of Industry and Trade has been continuing to carry out propaganda and promotion activities for the Vietnam National Brand Program and encourage businesses to participate in selecting products that have achieved the National Brand, share and follow them. pursue the core values of the Program, which are Quality – Innovation, creativity – Pioneering capacity. From there, towards the goal of building the image of Vietnam as a country with a reputation for high-quality goods and services, increasing the pride and attractiveness of the country and Vietnamese people, contributing to promoting promote the development of foreign trade and improve the competitiveness of the Vietnamese national brand in the international arena”.
Enterprises interested in and registered for products to be selected to win the Vietnam National Trademark refer and prepare documents based on Decision No. 30/2019/QD-TTg dated October 8, 2019 of the Prime Minister ( Article 8 and form 01 Appendix issued with the Decision) here: https://drive.google.com/drive/folders/1ON-IV3O9mVzWR5P-K6kZ3gQbuEoJq635
Enterprises send 03 sets of original documents (closed in handcuffs) and 01 set of soft copies (send to email: thqg@vietrade.gov.vn) before March 31, 2022 to the following address: National Brand Program Secretariat, Trade Promotion Department, Ministry of Industry and Trade Address: 20 Ly Thuong Kiet, Hoan Kiem District, Hanoi; Phone: 024.39347628 (ext: 70, 71, 76, 77).
According to Vietrade.gov.vn
