The Vietnam National THG International Forum is an annual event within the framework of Vietnam National THG Week with the goal of creating in-depth, multi-perspective dialogue that attracts the participation of a large number of delegates from governing bodies. managers, experts, domestic and foreign organizations as well as businesses related to building and developing brands.
In his opening speech, Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan, Vice Chairman of the Vietnam National Trade Council, sent congratulations to the Vietnamese business community that has been working hard to develop and contribute to promoting The strong promotion of Vietnam National Championship in the context of the world’s economy and politics continuing to be complicated and unpredictable with many difficulties, challenges, and negative impacts on production, trade and domestic investment.
Vietnam is always considered one of the most dynamic and open economies in the world, becoming the 4th largest economy in ASEAN and the 40th largest in the world. According to the assessment of the world’s leading brand valuation consulting organization – Brand Finance, Vietnam’s national brand has a growth rate of 102% in the period from 2019-2023. The value of national brands in 2023 will reach 498.13 billion USD, an increase of 15.6% compared to 2022 and continuously growing in double digits over the past 5 years, ranking 33rd in the Top 121 strong national brands in the world recognized ratings.
“The value of Vietnam’s national championship has affirmed its prestige and increasingly high position in the international arena, while also demonstrating Vietnam’s initiative and stature in international integration.”- Deputy Minister Nguyen Sinh Nhat Tan assessed.
The Vietnam National Trade Promotion Program is a specific, long-term and unique trade promotion program of the Government that assigns the Ministry of Industry and Trade as the standing agency, responsible for coordinating with ministries and branches to implement it to build the image of the Government. Vietnam is a country with a reputation for high-quality goods and services, increasing the pride and attractiveness of the country and its people, contributing to promoting foreign trade development and improving competitiveness. national picture.
Delegates participate in the opening ceremony of Vietnam National Brand Week 2024
After more than 20 years of establishment and development, the Vietnam National TH Program has achieved positive results, attracting special attention and creating prestige among businesses, management agencies as well as people. domestic and foreign consumption. In addition, the Program always accompanies and supports localities, associations, and businesses to develop high-quality brands of products, goods, and services, increasing the pride and attractiveness of the country and its people. Vietnam, contributing to promoting awareness of the close relationship between the National Brand with product brands and corporate brands to improve national competitiveness.
Also within the framework of “Vietnam National Brand Week”, the Ministry of Industry and Trade coordinated with relevant agencies and organizations to organize the Vietnam National Brand International Forum 2024 with the theme “Elevating core values”. This theme is a call to us with great and challenging responsibility. Elevating core values is not only about promoting economic development but also about building corporate culture, building a fair society and sustainable development.
“In an era of rapid change and increasingly fierce competition with the support of technology and artificial intelligence, core values become more important than ever. They are unchangeable principles, a guideline for our actions and the foundation for us to build and develop the brand of each business, each locality in particular and the whole country in general. ”- Deputy Minister Nguyen Sinh Nhat Tan emphasized.
In recent years, Vietnamese businesses have made many advances in building and developing brands, thereby improving the competitiveness of products, attracting investment and developing foreign trade. However, Vietnam’s economy still faces many practical problems such as unsustainable export strategies and international trade disputes over trademarks that are beyond the ability of a single business to resolve. , an industry or locality, the shift in export structure towards increasing the content of processing industry and reducing the proportion of raw materials is still not clear, the added value in products is not high, but one of the The cause of weakness is the brand. Therefore, to build and develop a brand effectively, it is necessary to find core and outstanding values. Brands must be associated with differences.
Mr. Hoang Minh Chien – Deputy Director of the Department of Trade Promotion (Ministry of Industry and Trade) with the presentation “Towards the core values of the Vietnam National Brand Program”
With the theme “Elevating core values”, this year’s Forum has the participation of experts and speakers from state management agencies, RMIT University (Australia), and a number of businesses. THQG products. At the Forum, delegates shared information about: Core values of THQG and solutions to enhance THQG’s core values; Promoting strength and increasing the value of ‘Made in Vietnam’ products through brand building and development activities; International experience in building and developing brands and proposing directions and solutions for Vietnam. In addition, a photo exhibition of achievements of THQG Vietnam will also take place on the sidelines of the International Forum of THQG Vietnam 2024.
The above activities are organized to raise awareness among the general public and the business community about the Vietnam National Brand Program and businesses with products achieving Vietnam National Brand, and at the same time help equip the business community with more knowledge. about the importance of building and developing brands in production and business activities, especially in the context of international economic integration.
Vietnam National Brand Week 2024 takes place from April 15 to April 21, 2024 with many practical activities such as (i) Congratulatory letter from the Minister of Industry and Trade, Chairman of the National Brand Council Vietnam sends to the Vietnamese business community; (ii) Implement propaganda plans in visual form; (iii) Coordinate with agencies and media units to propagate and promote on the media; (iv) Opening ceremony of National Brand Week 2024 and Vietnam National Brand International Forum 2024; (v) Photo exhibition of Vietnam National Brand achievements.
According to the Ministry of Industry and Trade
