(Vietnamese fabric this year will be sold in all 230 supermarkets of FairPrice – Singapore)
The importer said that this year’s Vietnamese lychee will be sold in all 230 FairPrice supermarkets, greatly expanding its scale in 2020 when it is only sold at Hypermarkets or big commercial centers of Vietnam. FairPrice. From now until the end of the lychee season, Singapore will consume at least 1 40 ft container each week, it is expected that by the end of July 2021, the export volume can be up to 100 tons.
Singapore is a very small market with a population of less than 6 million people. However, this is a market that has traditionally consumed litchi with high and stable demand. In Chinese culture, the predominant ethnic group in Singapore, litchi is considered a fruit that brings good luck, obligatory presence on important occasions and large parties. Grasping this factor, in order to promote Vietnamese lychees in the area, the Vietnam Trade Office in Singapore printed standees and posters linking the event of Vietnamese fresh litchi with a new crop with the Chinese Dragon Boat Festival. The website of the Trade Office – English page – also published an article introducing the history of litchi fruit and its pharmacological and beautifying effects. In events to connect with Singapore importers, the Trade Office actively invited a Singaporean expert – the author of the “Fabric Practice Manual” for Vietnamese farmers, who has more than 10 years of experience in the industry. bundle with Vietnamese lychees – to objectively introduce and convince importers of the outstanding difference in quality of Vietnamese lychees compared to litchi from other geographical regions.
Every year, Singapore imports more than 2000 tons of lychee from China, Vietnam, Thailand and Southern hemisphere countries such as Australia, South Africa, Madagascar, Mauritius… As a country without agriculture, not growing litchi, but goods Each year, Singapore exports nearly 400 tons of lychee, both fresh and canned, or about 20% of the import volume. Fresh lychees are re-exported by Singapore mainly to: Malaysia, Indonesia, Brunei, Philippines; canned lychees to dozens of markets, including: ASEAN countries, South Asia (Srilanka, Bangladesh, Pakistan), Maldives, Barbados, Fiji, Papua New Guinea, Kenya, Seychelles, Gulf countries… If not counting the market China and Singapore can also be considered as a “competitor” with Vietnam in terms of lychee export volume to the world.
Tran Thu Quynh – Head of Vietnam Trade Office in Singapore said: “This is both a challenge and an opportunity for Vietnamese fabric products in general and trade promotion work. of Trade in particular. It is a challenge because obviously we have left open some markets, have not done well in deep processing and have not done well in brand recognition for Vietnamese litchi. However, this should be seen as an opportunity in the context that Vietnam and Singapore are both members of many large free trade agreements such as CPTPP, RCEP, EU… a motto that is thoroughly understood and promoted by Chinese businessmen in business culture.
In the context of integration, taking advantage of your sales network is “dealing with friends” so that Vietnamese litchi can reach new markets. The stamping of Thanh Ha traceability and GI on export packages this year is a great effort of the Ministry of Industry and Trade and Hai Duong province to strengthen the brand recognition of Vietnamese fabrics and protect the geographical indications. in foreign markets”. Ms. Quynh also said that the export value may not be large, but the efforts of the management agencies and the determination of businesses to open foreign markets for lychee products is to prove the potential of this product. Vietnam’s supply capacity, post-harvest storage capacity and logistics capacity – this is the key to opening the door for all of Vietnam’s exports to the world.
