According to the business world, although Vietnam is the second largest pepper producer and exporter in the world, domestic consumption accounts for only 5% and the pepper brand is not yet associated with deeply processed products. High added value like many other countries. The branding of pepper products with the domestic spice industry (due to low consumption) is almost ignored by businesses in the industry.
Realizing that the Vietnamese spice industry is still vacant, the segments processed from pepper – agricultural raw materials for which Vietnam has many pepper businesses and cooperatives have launched their markets. processed products, high quality.
| Mr. Phan Minh Thong – Chairman of the Board of Directors of Phuc Sinh Group introduced the K PEPPER pepper drying product to Vietnam for the first time. |
Highlights include the K PEPPER peppercorn product line, which was first introduced in Vietnam by Phuc Sinh Group. Through refrigeration technology, this product is kept the natural green color but still ensures the pungency of old pepper core. Mr. Phan Minh Thong – Chairman of Phuc Sinh Group – shared, to have this product, Phuc Sinh Group has invested VND 50 billion for scientific research and applied in production on the basis of white pepper drying technology. The group has succeeded in the export market. More specifically, the value of K PEPPER refrigerated pepper increased by 6 times, that is, from the price of about 2.5 USD / kg for black pepper, this new pepper product costs up to 14-18 USD / kg.
“In fact, this product has been exported for about a year to markets such as the US, Germany, Switzerland, the Netherlands, France … and is well received by consumers. That motivates us to bring K PEPPER refrigerated pepper to the domestic market so that Vietnamese consumers can use this quality product, ”Mr. Thong added.
Regarding the strategy to reach domestic customers, Mr. Thong said that this product is now available in supermarkets nationwide and sold at kphucsinh.vn as well as Phuc Sinh's showrooms at a retail price of VND 66,000 / jar.
It is also a new creative direction for pepper to enhance the value and method of Bau May Agriculture – Trade – Tourism Cooperative quite nicely when processed into instant and instant food. Mr. Lam Ngoc Nham – Chairman of this cooperative said that he had processed the instant and ready-to-eat product lines, did not need to cook and therefore brought the best value and nutrients. Mr. Nham also affirmed that the value of processed products increased to 250 times more than unprocessed products.
According to a report of the General Department of Vietnam Customs, in the first 10 months of 2019, Vietnam, although exporting pepper reached 250,404 tons of pepper of all kinds, an increase of 21.93% in volume but the value of turnover is only about 634.45 million USD, down 6.69% over the same period.
The main reason is that Vietnam mainly exports raw materials, low value added products and has to compete fiercely with other countries. Meanwhile, in the domestic market, the demand of 95 million people is very large, so the investment inland penetration is considered by experts to be a positive direction for the industry to develop more sustainably in the time to come. next. More specifically, through intensive processing investment for pepper products of businesses has changed, meeting consumer demand of the market, opening up opportunities to create brands for Vietnam's strong products. Male.
According to Congthuong.vn
