Export pepper of Ea Ktur Coffee Company Limited
Cu Kuin is the first district in the province to successfully build a brand Cu Kuin PepperHowever, after nearly 1 year of being certified, the development of this brand is almost “in a standstill”.
Compared with many other localities, Cu Kuin pepper has a long development history, starting from the 50s of the last century. About 10 years ago, pepper has become a commercial cash crop with high economic efficiency for people in the district. Currently, the district has nearly 4,000 hectares of pepper, including 2,518 hectares of business pepper, the average yield of over 3.7 tons / ha, the average annual output of over 9,300 tons. It is worth mentioning that pepper products here are better quality than other localities, the recovery rate of grade 1 and special black pepper is very high, favored by the market, so the pepper products in This is always the trader plus 10% of the purchase price. With the desire to increase the value chain for pepper, by the end of 2016, Cu Kuin district has successfully registered the certification mark. Cu Kuin Pepper (Issued by the National Office of Intellectual Property – Ministry of Science and Technology in Decision No. 6442 / QD-SHTT dated October 10, 2016)
This is a big step in building trademarks and trademarks to enhance the value of local agricultural products. However, after successful registration, the development of this brand faces many difficulties. First of all, the district has no plan to develop pepper, in addition, the province and the agriculture sector have no specific directions to support the locality. According to the District Department of Agriculture and Rural Development, after the District has successfully registered the trademark, the Department and other professional units organize many training courses on planting, tending, processing pepper towards good agricultural practices for farmers. ; step by step establish groups, groups, clubs on sustainable pepper production to proceed to establish cooperatives on clean pepper … Although the district has made great efforts to develop but due to its trademark Cu Kuin Pepper is still new, not many people know it, so there are still few businesses (DN) bravely stood out as “midwives” in the development of commodity chains.
Currently, only Ea Ktur Coffee Limited Company is involved in the development of the trademark Cu Kuin Pepper. Mr. Tran Van Tam, Director of the company said, is the unit with the highest concentrated pepper growing area in the country, with 1,000 hectares, the average output of 4,000-5,000 tons / year so the company has a lot of advantages in certification mark development Cu Kuin Pepper. Previously, when the district had not yet registered this trademark, the company also cleaned up to export to some fastidious markets such as Japan, the Netherlands, the US … with an output of 1,600 tons / year; In particular, the amount of pepper exported to Japan is rewarded with up to VND 27,000 / kg. With the above advantages, the company has deployed for 200 households to participate in the production of sustainable pepper branded certified Cu Kuin Pepper to export to Japan, with an area of nearly 100 hectares. In order to have quality products as required by partners, the company has conducted training for each participating household on farming techniques in the direction of clean agriculture, and also supplied fertilizers and biological protection drugs for households to ensure the quality of pepper meets the requirements set out. With the ambition to buy all pepper products in Cu Kuin area, in the near future the company will organize links with farmers to clean pepper for export to bring the brand. Cu Kuin Pepper to the world market.
The participation of Ea Ktur Coffee Company Limited has initially brought a positive effect in increasing the value of pepper products. However, if there is the participation of many businesses, certification marks Cu Kuin Pepper will grow faster and more sustainably. According to District Economic – Infrastructure Division, to brand Cu Kuin Pepper Known and used by many businesses, the district will coordinate with specialized departments and some businesses to build some models of processing pepper by machine and implement links. “4 houses” to create export pepper products that meet the stringent criteria on the world market.
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