
Massively expanding the area, breaking the planning, not respecting the law of supply and demand of the market, producing “bluff”, promoting productivity but not focusing on quality are the main reasons leading to the sad reality of cultivation in the Central Highlands today.
In 2006, 2007, 2008 … rubber price increased continuously and peaked in 2012 with the level of VND 120 million / ton. The rubber tree was then considered the “white gold”, the rubber growers, the rubber growers, ignored all the market warnings of the scientists.
The area of rubber trees in the Central Highlands has increased rapidly, breaking the plan in just a few years. As a matter of fact, shortly thereafter, rubber prices began to plummet continuously from 120 million / ton to 90 million, 60 million and stable at about 30 million for many years now. From farmers to rubber enterprises, all stand miserable at this price of latex.

Our country's coffee area is about 720,000 ha, the Central Highlands alone accounts for about 630,000 ha.
Similar to rubber, because of the high price of pepper, sometimes reaching more than 230,000 VND / kg, farmers defied warnings and planted massively. According to the plan to 2020, with a vision to 2025, the country's pepper area will be 50,000 hectares but in just a few years, the Central Highlands alone will have nearly 93,000 hectares, bringing the total area of pepper nationwide to 150,000, destroying broken planning.
Mr. Ha Ngoc Uyen, Director of Gia Lai Department of Planting and Plant Protection said that when the price of pepper increased, the local functional agencies continuously advised farmers not to Excessive expansion of area, disrupting planning but unable to prevent.
“In previous years, due to the price of pepper, farmers rushed and rushed to plant pepper, including areas planned and unplanned. The land is not suitable for farmers. Therefore, broke the planning “- Mr. Nguyen Ngoc Uyen said.
Areas of pepper which farmers expand despite lack of technical factors will easily lead to diseases. As a result, many pepper gardens have died dry, “incurable”, farmers lost capital investment, fell into debt.
As for other pepper-growing households who can harvest the products, due to the disruption of the plan, the supply is far beyond the market demand so the price of pepper has decreased from 200,000 VND / kg to only about 50,000 VND / kg. (on par with product prices).
Our country's coffee area is about 720,000 ha, the Central Highlands alone accounts for about 630,000 ha. In 2017, Vietnam surpassed Brazil to become the largest exporter of coffee in the world. But our country's raw coffee price is the lowest in the world because the quality is not high.
Agricultural expert Hoang Trong Thuy said that in recent years, not only coffee but most other products of Vietnam have only focused on increasing output, while the quality is still low, the value is not high. . In which pepper and coffee are typical examples. In addition, disrupting planning, increasing acreage and output, disrupting the market's supply-demand balance will further deepen the prices of agricultural commodities.
![]() The area of rubber trees in the Central Highlands has increased rapidly, breaking the plan in just a few years. |
According to Mr. Thuy: “Most of our agricultural products have not focused on quality, pesticide residues are still high, so it is difficult to export to valuable markets. Our farmers still use. many pesticides. If production is not based on market demand, it is understandable that despite the good harvest and price fall. In the end, it is still a story of low value. “
The factor that ensures farmers' peace of mind is that the agricultural value chain must have close links. That is, businesses that buy, process and connect with consumer markets and farmers must stick together. In the 4 houses including farmers, entrepreneurs, scientists and the State, it is necessary to have a close connection.
Mr. Huynh Van Thon, Chairman of the Board of Directors of Loc Troi Group Joint Stock Company, said that this association has not really happened in the past. The regulatory role of the State is not high. Only businesses that can connect production with the market, can sign product consumption contracts with farmers.
Therefore, in linking 4 houses, farmers, businesses and scientists should be 3 subjects, at the position of 3 vertices of a triangle. And the state is in the middle of those three peaks, playing an constructive role as the government says, that is, the rules of playing the rules, the roles of arbitration and the role of sanctions.
When prices of agricultural products decline, in the value chain of agricultural production, farmers are always the ones who suffer the most damage. With the price of pepper, rubber and coffee as last time … many people have been in debt, investments cannot afford to pay. Breaking the planning, disrupting the market is also synonymous, leading farmers face the “default” on their fertile land.
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