Source: cafef.vn
Mr. Nguyen Chanh Phuong, Vice Chairman of Ho Chi Minh City Handicraft and Wood Industry Association (HAWA), said that by 2020, Vietnam surpassed Poland, Germany and Italy to rise to second place, just behind China in top countries exporting wood and wood products around the world. “We immediately find opportunities in the epidemic season when the production of countries is interrupted, while we can keep production and take advantage of opportunities from the US – China trade war” – Mr. Phuong explained.
Surprisingly effective
Having just received an order to export kitchen products and household appliances to Korea worth 920,000 USD right after the Lunar New Year, Duc Thanh Wood Joint Stock Company is optimistic that there will be many opportunities for revenue and profit growth this year. . Ms. Nguyen Thi Ngoc Diep, deputy general director of the company, said the total revenue of Duc Thanh Wood last year reached 400 billion VND, an increase of 17% compared to 2019 and 2% higher than the year plan.
“This year, we set an export target of 17 million USD, an increase of about 15% compared to 2020, but by the end of February, we have completed nearly 50% of the plan” – Mrs. Diep announced and said that the product was exported. Main products of Duc Thanh Wood are household wood, kitchen, children’s toys …
“On the objectively, the Covid-19 translation makes people stay at home more often and have more demand for buying and using household products. Subjectively, shoppers have broken the supply chain with The Chinese market should be moved to Vietnam. In addition, some big buyers increase the purchase of Vietnamese enterprises because they are assured of product quality “- Mrs. Diep explained. According to her, thanks to this shifting trend, plus joining the booth on “online showroom” HOPE, Duc Thanh Wood has developed many new customers.
Ms. Pham Thi Hong Quang, General Director of Source Viet Handicraft Co., Ltd., told a funny story when she suddenly sold the dead items due to the Covid-19 translation. It is a board product manufactured by the company temporarily and cannot be sold. Some staff had the idea of assembling 2 planks together and further decorating them into a unique table for the meeting room. When filming the company’s conference room and posting it on HOPE, an international client was interested and ordered this special table model.
“If we go to the fair directly, due to the cost limitation, each time we can bring only 50-60 products, the customers are often not satisfied. On the online channel, they get an overview of all products. , I even had the idea of combining items together into unique and separate sets of products. From there, I learned the big lesson that investing online is very important, instead of spending several hundred thousand a year. USD to trade fairs in other countries, online marketing can save money and high efficiency “- Ms. Quang compared. According to her, the revenue of Source Viet in 2020 will increase by 40% although the epidemic is complicated by changing marketing methods and actively changing production to meet the requirements of purchasing systems.
And Mr. Nguyen Thanh Duoc, Director of Dau Tieng Wood Joint Stock Company, said that he was setting up a project to build a factory on an area of 10 hectares, specializing in making refined products for export because the current factory was fully utilized. 100% capacity. “The main export market is the US (accounting for about 50%), the rest are Australia, UK, New Zealand. Now where the factory is, exported there and the order has been closed until the end of June” – Mr. Can exciting.
Wood processing at Dau Tieng Wood Joint Stock Company (Binh Duong province). Photo: NGOC ANH
Towards sustainable growth
Mr. Tran Lam Son, Member of the Executive Committee of HAWA, gave a good signal for the wood industry that if three years ago, when the world buyers scheduled to find out where the production was, they would choose to go to China first, then later. That is just coming to Vietnam, now it is the opposite. The reason is that Vietnamese enterprises have recently changed a great deal in terms of designs and selling styles, at the same time catching up with export standards and actively marketing products.
“Big corporations have chosen Vietnam to open representative offices and operate for several years, but the communication connection is very slow. So on April 13, we will hold an event to connect offices. Representing each other and manufacturers to share their buying methods, culture and payment methods… “- Mr. Son informed.
According to Ms. Duong Thi Minh Tue, Member of the Executive Committee of HAWA, in order to maintain its position, retain customers and seek new markets must be implemented throughout. The impact of the epidemic makes the chain of marketing events on the occasion of March and April every year not possible, businesses need to make the most of advertising channels, trade promotion from online to offline to maintain their presence and energy. your interactions with buying partners. “The chain of events Vietnam Furniture Matching Week held by HAWA from April 12 to 19 will connect Vietnamese manufacturers with thousands of buyers around the world” – Ms. Tue stated for example.
On the online channel alone, HOPE’s online exhibition platform for the wood industry was born during the height of the Covid-19 pandemic and has recorded more than 20,000 square meters of showroom area with nearly 10,000 products from 70 exhibitors from August 2020 up to now. “When the pandemic has not been controlled, this is a modern and effective commercial channel. However, businesses need to spend time learning about how to operate and invest human resources to well manage new communication channels, promptly interacting with customers when there are inquiries, as well as changing new designs and investing in beautiful product images and showrooms “- noted Ms. Tue.
Mr. Nguyen Chanh Phuong said that businesses should pay attention to the current trend of buyers is to look for manufacturers using materials with origin and sustainability factors such as reusable and recyclable products. , disassembled goods …, from which there is a suitable production orientation.
