On the sidelines of the app launch event, online sales website KPhucSinh, Mr. Phan Minh Thong, Chairman of the Board of Directors of Phuc Sinh Group, who was named the “king” of Vietnamese pepper, shared about the business story. of our business in the Covid-19 epidemic as well as the next direction.
2020 is a difficult year for exports in general and Vietnamese coffee and pepper in particular. In the past year, how was the export performance of these two items at the company, and how is growth compared to the previous year?
Indeed, not in a year has pepper and coffee been “ragged” as in 2020. When the storm comes, Covid-19 comes, business is difficult. It is true that many importers who import their goods still leave the goods in stock. Business last year was really difficult. Even so, the world is large, but if you don’t sell to one person, you sell to another. Our business must find ways to sell goods. Therefore, this year’s sales compared to 2019 have not decreased much. We are still profitable because we try to produce and export around the clock. Export applications are still very many, Vietnam is having an export surplus so the opportunity is still available.
According to Mr. Phan Minh Thong, “King” of Vietnamese pepper, the agricultural company is not only a “muddy foot” but also creativity and sublimation. Photo: N. Dan.
So what are your goals for the domestic market as well as export for the year 2021?
We define 2021 as a difficult year. All the difficulties of the previous stages tighten. After the translation of Covid-19, as you can see, difficulties appear in every daily activity: Instead of meeting all day, meeting for half a day is difficult in many aspects, not only in Vietnam but in many other countries. same thing … Europe has a translation that many businesses find production in Europe expensive to switch to production in Vietnam to reduce costs. Besides, many businesses still find ways to export and develop. Phuc Sinh is not out of that number. We have to be diversified in processing as well as developing the online, supermarket market. We connect with hundreds of major manufacturers, sellers, distributors and directly importers to diversify items on the same app.
I think that Covid-19 and bringing difficulties to it are also challenges for us to create. Vietnamese people are like that, the more difficult they are, the more creative they are. Our planned goal for 2021 is to do well from product to media. Right now the proportion of the domestic market is not high, but in the near future we will also increase.
You just shared about creativity in difficulty, how is this shown in your business?
We put products on sale by using apps and websites besides developing export markets. We aim to have 10,000 app downloads by the end of the year. In fact, after launching the app, the first result seen was that the sales of the past 10 days increased rapidly and this inspired us.
Investing in technology for a few years, until now having added an app, we are very happy. Covid-19 makes things change and in the difficulty of our company changing direction and creativity. Assuming there is no pandemic, the business results still break out, we will not necessarily speed up the sales app, but thanks to the difficulty, everything proceeds more smoothly.
Another thing is that I also want to show people that farming is not only about farming but also creativity. We want to change the perception of many Vietnamese people, but the whole world that agricultural companies are “muddy feet”, agriculture is only associated with simple things that are really uplifting, very creative. technology.
 A ton of pepper typically costs over $ 3,000, but cold pepper is 5-6 times more expensive. Artwork: AP. |
But technology doesn’t have to be money-driven. What does Phuc Sinh have to be confident with with its development plan with technology other than app, web sales?
– Our technology is not only an app or a sales website, but also uses our advantages. Pepper cannot be grown in Europe and America. In countries where they do not grow pepper, we invest in the development of the pepper industry. The cold-dried pepper we are making will be the only innovative commodity in the world. In the world with cold drying, we have negative 60 degree wet drying using German technology applied to Vietnamese products. 1 ton of pepper is usually sold for more than 3,000 USD, while cold-dried pepper is about 16,000 – 18,000 USD / ton.
There are many examples of technology lessons and we experienced it a lot of effort and time. Marketing is difficult, but I believe that with our relationship and company history of nearly 20 years, we will be able to enter the market.
So what about the European market? When the FTAs are signed, what are the opportunities for pepper and coffee in this market?
– We approached the European market for nearly 20 years, worked with small and medium companies, and sold retail for 10 years. Buyers of 10 bags of pepper also sell, 50 bags of pepper also sell, 100 kilograms of coffee sell, and a ton of coffee also sells. The same is true of the US market. I feel that when there are FTAs, it can be easier for us from the consumer goods perspective. Many customers say they use a portion of consumer goods in Vietnam. Not only EVFTA, but other FTAs in the ASEAN region are also a great path. FTA creates pressure for businesses to be creative and explore. We always consider that as the driving force.
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