If Vietnam previously imported fruits from countries around the region, in recent times Vietnamese fruits have started exporting to the markets of ASEAN countries even Thailand, the capital of fruits of Vietnam. Southeast Asia.
This shows that enterprises and Vietnamese management agencies have begun to review to “restructure” and “catch” the market to find outlets for Vietnamese fruits.
Previously, dragon fruit products were exported to about 40 countries and territories in which the main consumer market is China (accounting for 80%). But since the Covid-19 epidemic, exporting agricultural products to the Chinese market has been very difficult. This makes businesses have to find output for dragon fruits in particular and agricultural products in general.
Experts believe that businesses should pay attention to markets such as Thailand, Indonesia, Hong Kong, Malaysia, Singapore, Myanmar … are also in great demand with dragon fruit. Or in the EU, there are Netherlands, Spain, Germany, England …; In America, there are Canada, USA, Chile …; In the Middle East, there's UAE, Quatar …
Indeed, in the first months of 2020, statistics show that the four main export markets of Vietnam's agricultural products are China, the US, the EU and ASEAN. As exports to China reduce the diversion, it is necessary to find new and high-value markets outside China for Vietnamese agricultural products.
For example, dragon fruit, which accounts for 1/3 of the total fruit export value of Vietnam. The good news is that recently information from some enterprises in the “capital” of dragon fruit, Binh Thuan, has begun to have dragon fruit contracts to new markets such as Myanmar, Spain, India, Quatar .. .
According to information from the Ministry of Industry and Trade, Binh Thuan, the provincial capital of dragon fruit, has nearly 1,500 hectares of dragon fruit that have been certified with the code of planting areas eligible for export to the United States and 262 hectares of dragon fruit with GlobalGap certification. The output of Binh Thuan dragon fruits concentrated for export will reach 80-85%.
Currently, geographical indications “Binh Thuan Dragon Fruit” have been registered for protection in European Union (EU) countries; trademark “Binh Thuan, Dragon Fruit and Figure” is protected by 12 countries and markets: England, France, Germany, Netherlands, China, Japan, Korea, Thailand, Malaysia, Indonesia, USA and the market. Taiwan…
Data in the first quarter of 2020 showed that export turnover of fruits and vegetables to Indonesia reached US $ 2.1 million compared to the same period last year of only US $ 164.8 thousand, to Laos from US $ 2.6 million to 9.6. million USD, Cambodia from 340 thousand USD to 885.3 thousand USD …
Not only businesses urgently, Vietnamese counselors and businesses in ASEAN countries also actively connected to find Vietnamese fruits for investigation. The Vietnam Trade Office in Singapore has actively connected with industry associations of the host country and Vietnam in order to take advantage of opportunities and boost Vietnam's exports to the locality.
In March 2020 alone, the deal connected more than 20 export orders from Vietnam to Singapore, estimated at about 500 tons of goods, including a variety including sweet potatoes, cabbage, squash, eggplant. , pineapple, watermelon, dragon fruit …
Trade counselor in Singapore said this was an opportunity for Vietnamese businesses to increase exports and create a foothold in the Singapore market.
Also, in the Covid-19 epidemic, Thailand was seen as an attractive market. Ms. Tran Thi Thanh My – Commercial Counselor, Vietnam Trade Office in Thailand said that, although in 2019, Thailand's fresh and processed vegetable and fruit export was about 3.6 billion USD, but Thailand imported more. 3 billion tons of vegetables and fruits worth about 1 billion USD.
Accordingly, Thailand has certain advantages for imported fruits and vegetables because Thailand is considered as a food processing center of Southeast Asia even with a large number of tourists. promote Vietnamese fruits appropriately for Vietnamese fruits to penetrate the market …
According to the Ministry of Industry and Trade, within ASEAN, Thailand is a potential market for agricultural products, especially fruits and vegetables of Vietnam. This item was promoted to export in the first quarter of 2020 with a turnover of US $ 50.51 million, up to 308.77% over the same period in 2019.
At a meeting held by the Ministry of Agriculture and Rural Development, experts said that although the amount of fruit exported from Vietnam to the US is not large, it is a high-value market and is steadily increasing year by year. (currently fluctuating around 10,000 tons / year).
The technical conditions that the US requires for imported fruits, many gardeners in Vietnam can meet well, so businesses pay attention to this market.
Mr. Dang Phuc Nguyen – General Secretary of Vietnam Fruit and Vegetable Association affirmed that with positive signals taking place in markets, Vietnamese vegetables and fruits are “restructuring” to export to new and potential markets. , like America, Thailand, Africa …
According to the Banking Times
