Vietnamese food and beverage businesses promote and promote products in the United States

According to the Department of Trade Promotion, implementing the national program on trade promotion, the Department of Trade Promotion has coordinated with domestic and foreign partners to organize a Vietnamese business delegation to participate in this exhibition at the Fair. PLMA 2024 International Food and Beverage, marks an important milestone in the journey of bringing Vietnamese products further.

PLMA fair has a scale of more than 1,500 exhibitors from more than 50 countries and thousands of large retailers and importers. This is an ideal opportunity for Vietnamese brands to attract attention from international partners.

In particular, the Vietnamese business delegation participated with 21 booths displaying on an area of ​​200m², highlighting key products, from processed foods, traditional spices, high quality agricultural products to household products. typical drink. Products such as coffee, natural spices, dried fruits and herbal drinks from Vietnam have left a strong impression on US partners thanks to their outstanding quality and ability to meet healthy needs. and environmentally friendly – factors that today’s consumers are very concerned about.

Sharing at the event, Mr. Hoang Minh Chien – Deputy Director of the Department of Trade Promotion (Ministry of Industry and Trade) – affirmed: Vietnamese food and beverages are achieving impressive achievements in expanding international markets. . In the first 10 months of 2024, this industry’s export turnover to the United States reached nearly 1.5 billion USD, an increase of 18.3% over the same period last year. PLMA Fair is not only a place for businesses to promote their products but also a strategic opportunity for us to establish sustainable partnerships in this potential market.

According to the Deputy Director of the Department of Trade Promotion, the consumption trend of the US market is shifting strongly to green and sustainable products, with natural, organic and environmentally friendly origins. This is also a great opportunity for Vietnamese products to exploit, from items such as coffee and natural spices to dried fruits and herbal drinks. These products have proven to be highly competitive, not only in terms of quality but also thanks to sustainability – a factor of particular concern to US retailers and importers.

To meet the strict requirements for quality and food safety of the US market, Vietnamese businesses have applied production processes according to international standards such as HACCP, ISO and FDA. This not only helps Vietnamese products increase their competitiveness but also enhances the reliability of international partners for Vietnamese food and beverages.

In addition, businesses also invest in environmentally friendly packaging and modern processing processes to protect the naturalness of products, meeting the needs of consumers who are increasingly concerned about environmental factors. sustainable.

The Vietnam National Pavilion attracts the attention of US importers. Photo: Vietrade

“Participating in PLMA 2024 not only helps Vietnamese businesses reach US partners but also lays the foundation for the long-term development strategy of the food and beverage industry in the international market. Trade promotion and brand promotion activities at PLMA 2024 will contribute to increasing export turnover, while strengthening Vietnam’s image as a reliable source of high quality and affordable products. sustainable” – Deputy Director of the Department of Trade Promotion expected.

According to Congthuong.vn