Also attending were representatives of leaders of ministries, departments, and central branches, leaders of localities and representatives of 190 businesses whose products achieved Vietnam National Brand in 2024.
Affirming the capacity, intelligence, bravery, flexibility, and creativity of Vietnamese businesses
Speaking at the ceremony, Prime Minister Pham Minh Chinh clearly stated that building and developing Vietnam’s national brand is a task of special importance and strategic significance, and is the mission of all of us. us with perseverance, effort and endless creativity; in which building national product brands is one of the core contents.
The Prime Minister highly appreciated and congratulated the efforts and continuous contributions of the Vietnamese business and business community, especially the 190 businesses whose products achieved National Brand in 2024.
After more than 20 years, the National Brand Program has increasingly affirmed itself as one of the prestigious and quality programs. The number of enterprises with products achieving National Brand has continuously increased over the years, from 30 enterprises in 2008 to 190 enterprises in 2024.
“The program not only affirms the quality of products and services produced in Vietnam, but also affirms the capacity, intelligence, bravery, flexibility, and creativity of Vietnamese businesses, contributing to building a strong position. probably in the domestic market and highlight the word “Vietnam” in the international market; affirming the great contribution of Vietnamese businesses in building the National Brand”– Prime Minister assessed.
However, the Prime Minister also noted that the brand is not only an affirmation of product quality, but also a commitment to sustainable development to “Reach into the Green Era”. Enterprises achieving National Brand in particular and the Vietnamese business and business community in general need to continue to promote core values: Quality – Innovation – Creativity – Pioneering capacity.
In the coming time, businesses need to focus on implementing 6 key tasks and solutions well. Specifically, businesses are constantly exploiting opportunities from green growth and sustainable development trends; pioneer in the green revolution; take advantage of the reputation of the National Brand, while combining product branding with the Vietnamese National Brand; Actively seek and expand international markets and participate more deeply in global supply chains. The beautiful image of each National Brand will be a beautiful image of the brand of the country, traditions, culture, and people of Vietnam, especially in the context that the world is promoting commitments to reduce emissions and reduce emissions. To combat climate change, businesses need to proactively switch to green production models, using renewable energy and environmentally friendly technology.
Besides, businesses are constantly improving their modern management capacity; apply advanced, transparent and healthy governance standards; Focus on sustainable factors in production. At the same time, promote digital transformation and green transformation; proactively innovate production and business models, restructure businesses associated with developing green economy, digital economy, and circular economy. From there, it contributes to improving the reputation of the brand, creating solid trust in the quality of products and services for consumers.
The Prime Minister also pointed out: Businesses are constantly innovating, creating, developing and applying science and technology to improve labor productivity and business efficiency; proactively enhance practical and effective integration, especially in the context of the digital era and the Fourth Industrial Revolution; Applying advanced technology, such as artificial intelligence, big data, and automation in production to minimize negative impacts on the environment, proactively entering the green era.
In addition, continue to cultivate political and professional bravery; comply with legal regulations; take the initiative and take the lead on the socio-economic development front; has great ambitions and aspirations for development, becoming a model of entrepreneurial spirit, business integrity, humanity and responsibility. At the same time, further strengthen communication; Protect copyright and brand value.
Enterprises also need to focus on training human resources with high quality, good skills, deep expertise, international qualifications and professional work, promptly serving production and business development requirements; Promote the application of science and technology, innovation and integration across fields; continue to strengthen the connection to the network of Vietnamese talents and intellectuals at home and abroad…
Prime Minister Pham Minh Chinh said that the success of entrepreneurs and businesses is also the success of the country, contributing to building the image of Vietnam becoming a green, creative and powerful developing country on the world map. world, marking the era of Vietnam’s advancement in the new era.
“The team of Vietnamese businessmen, whose core are businesses with products achieving National Brands, need to continue to join forces, unite, and strive to emulate the goal of making our country a developing country with meritorious achievements. modern industry, high average income by 2030 and become a developed, high-income country by 2045 as proposed by the 13th Party Congress. Every businessman should demonstrate the spirit of solidarity, self-reliance, confidence, self-reliance, self-reliance, national pride, and desire to rise through concrete actions, together bringing the country into a new stage of development. , keep up with trends, prepare a ready mind to enter a new era, which is the Era of Rising Up for the Vietnamese people”, General Pham Minh Chinh requested.
Contribute to the whole country entering a new era – an era of national advancement
Also at the ceremony, Minister Nguyen Hong Dien – Chairman of the Vietnam National Brand Council – emphasized: The Vietnam National Brand Program is a specific, long-term and unique trade promotion program of the Government, approved by the Government. Implemented since 2003, with the goal of promoting the development of National Brands through supporting businesses to build and develop strong brands in the market, thereby promoting the image of Vietnam as a nation. has a developed production base, with many high-quality goods and services, contributing to improving national competitiveness and enhancing the position of Vietnamese brands in domestic and international markets.
After more than 20 years of implementation, with the close and thorough leadership and direction of the Party and State leaders; the active and effective participation of Central and local departments, ministries, branches and organizations; With the initiative and outstanding efforts of the business community with aspirations for a strong and prosperous Vietnam, the Vietnam National Partnership Program has achieved many positive results, attracting special attention from the community. community of businesses and consumers at home and abroad, becoming a solid launching pad, helping Vietnamese businesses rise, creating new values and strength for the country.
Through the Program, many Vietnamese corporations and businesses have become aware of the role and importance of brands – considered the “key” to help increase product value, business value, and ensure development. sustainable development, especially in the context of the 4.0 Industrial Revolution, digital transformation, and green transformation are taking place strongly and are inevitable trends on a global scale; From there, more attention is paid to building, developing and managing brands, contributing to improving competitiveness and affirming the position of businesses in domestic and foreign markets.
“Enterprises with products achieving national standards have continuously increased through the selection periods and affirmed their pioneering role, creating a spillover effect, leading other enterprises to develop together; At the same time, take the lead in fulfilling obligations to the State, creating jobs for workers and ensuring social security; making an important contribution to increasing the value of the national brand, bringing Vietnam into the group of countries with strong brands in the region and the world.”– Minister Nguyen Hong Dien assessed.
According to the Minister, the selection, recognition and organization of the ceremony to announce enterprises and products achieving Vietnam National Brand is carried out regularly every 2 years, to encourage businesses to share and pursue the core values of Vietnam. column of Program; At the same time, recognize and honor businesses and products with top reputation and quality in the country.
The selection process is carried out strictly, objectively and transparently in accordance with approved procedures and regulations. After 9 months of carefully reviewing and appraising the dossiers of over 1,000 businesses registered to participate, the National THB Council agreed to select and recognize 190 businesses with 359 products that are qualified to achieve Vietnam National Brand. Nam (an increase of 18 businesses and 34 products compared to the previous selection period), the highest ever.
“This result not only affirms the maturity and competitiveness of domestic businesses, but also demonstrates the efforts, creativity, continuous innovation and pioneering capacity of the Vietnamese business community. contributing to the whole country entering a new era – the era of national advancement”- Minister Nguyen Hong Dien affirmed
Congratulating the 190 businesses recognized as National Brands this year, Minister Nguyen Hong Dien said that this is an honor not only for the honored businesses, but also a common joy and pride for the whole community. Vietnamese business community, because this is a symbol of creativity and the relentless commitment of businesses to building a strong and prosperous Vietnam.
“We recommend that the Vietnamese business community in general, and businesses achieving national certification in particular, continue to make more efforts in building, consolidating and developing brands according to the core values of “Quality – Innovation”. , creativity – Pioneering capacity” so that more and more businesses and products achieve National Brand, contributing to affirming the position of Vietnamese businesses in the market and effectively exploiting Free Trade Agreements. Because our country is a member to expand and diversify markets, export products and participate more deeply in the global production and supply chain.”– Minister Nguyen Hong Dien proposed.
Here are some pictures:
On the sidelines of the Logo Announcement and Awarding Ceremony, a number of businesses also organized displays of products recognized as Vietnam National Brands for delegates to visit and experience.
Prime Minister Pham Minh Chinh and Minister of Industry and Trade Nguyen Hong Dien visited the booths of businesses achieving Vietnam National Brand 2024 (Photo: Huyen My)
