The conference was held at the Saigon Exhibition and Convention Center (SECC).
IT application and digital transformation are inevitable trends
Speaking at the opening of the conference, Deputy Minister of Industry and Trade Do Thang Hai affirmed that IT application and digital transformation are the current inevitable trends and Vietnam’s agricultural and food industry cannot stand aside.
Despite facing many challenges, in general, Vietnam’s export prospects, especially the agricultural and food products industry, to major markets are always evaluated as positive. Many businesses have initially applied information technology and digital transformation such as expanding sales channels, increasing investment in digital technology, researching and developing products and building brands to promote trade promotion. export growth.
Therefore, the Deputy Minister of Industry and Trade hopes to bring together leading domestic and international speakers and experts, with many topics on market development strategies and potential export agricultural products of Vietnam. Vietnam is mentioned; Newly introduced trade promotion methods in the digital environment… will help Vietnamese businesses promote the consumption of agricultural products. From there, increase the added value of exported goods and practical implementation experience at domestic and international organizations and businesses…
This conference aims at main goals, including: disseminating regulations, mechanisms, and policies on the application of information technology and digital transformation in trade promotion activities; Create a forum for businesses to connect and share information in this field; Promote the image of Vietnamese national brands and typical products of food industry enterprises through the digital environment…
At the conference, experts, speakers and businesses also shared and discussed about trade promotion in the digital environment to promote transactions in the agricultural and food industry. At the same time, share methods and solutions for businesses to proactively approach new technology and keep up with the trends of the times.
Technology will promote sustainable agricultural and food trade
According to Mr. Joseph Wozniak – Director of the Trade for Sustainable Development Program, International Trade Center (ITC), technology is the pillar to build sustainable agricultural and food value chains. Technology allows us to manage resources accurately, reduce waste and minimize environmental impact.
Mr. Joseph Wozniak believes that the space for e-commerce is still very large.
This is achieved thanks to “supply chain transparency” from the application of technology to trace the origin of products. Thereby, building customer trust in the product. Mr. Wozniak shared that in Vietnam, there are currently more than 5,000 businesses that are supported by ITC in collaboration with Alibaba e-commerce platform to improve trade promotion capacity in the digital environment and e-commerce production. This will help businesses improve their competitiveness in this field in the market during the integration process.
The revenue of the food and beverage market reaches 9 trillion USD by 2022 and it is estimated that the size of this industry will reach 10.5 trillion USD by 2025. The most profitable area of the market is Asia with a market volume of 4.4 trillion by 2022. Accounting for 49% of total consumption. Next are Europe and America, accounting for 22% and 20% respectively.
Ms. Nguyen Thi Phuong Uyen – Marketing Director of Alibaba.com Vietnam Co., Ltd. commented that the online market share of the food and beverage industry is still low. However, the growth rate is higher with an average growth momentum from 2020 – 22025 of 15.8%, showing that the industry has great potential.
Ms. Uyen added that, since officially appearing in the market in 2009, Alibaba.com Vietnam has continuously supported thousands of small and medium-sized enterprises in Vietnam to export online in Vietnam to export online to more than 200 countries and territories, with products in more than 40 industries.
Food and beverage market revenue is estimated to reach $10.5 trillion by 2025.
Mr. Nguyen Lam Thanh – Policy Director of TikTok Vietnam, said that technology factors also play an important role in increasing the market share of industries. Taking the example of TikTok, Mr. Thanh said that visually introduced product images and stories have helped businesses reach a large customer base. Through direct interaction, suppliers receive quick feedback from customers and online sales, through livestream, bring in large revenue.
Taking an example of the convenience of applying digital solutions in trade promotion, Mr. Bui Cao Hoc – Director of CloudGo Technology Co., Ltd. offers the formula “Find – Lock – Keep” customers on platforms. number platform. Accordingly, customer care activities before sales, during sales, and after sales will be “nourished multi-channel” on SMS, ZNS, email, Chatbot, Zalo OA systems… Access to massive data sources will improve. The ability to reach and classify potential customers to optimize the business’s market exploitation efficiency.
According to statistics, Vietnam currently has more than 19,000 agricultural cooperatives, over 14,000 agricultural enterprises, about 7,500 agricultural processing facilities, and about 9,400 first-class supermarkets and markets… These are the data. Data constitutes Big data of the agricultural industry. Collecting detailed data on the components and activities of these subjects will also bring benefits to domestic and international businesses when entering this billion-dollar agricultural and food market.
Within the framework of the conference, a signing ceremony of a cooperation agreement took place between the Center for Information Technology Application and Digital Transformation in Trade Promotion (Trade Promotion Department) and TikTok Vietnam to concretize activities. Actively support businesses, cooperatives, and business households in building and developing product and business brands and promoting exports.
