The Vietnamese Embassy in Italy participated in the fair with booths and activities to promote the potential of Vietnamese vegetables, fruits and spices within the framework of the Vietnam – Italy Year 2023 to celebrate the 50th anniversary of diplomatic relations and 10 five strategic partnerships.
Speaking at the opening ceremony of the fair on May 3, Italy’s Minister of Agriculture, Food Sovereignty and Forestry, Francesco Lollobrigida stressed that the country “needs and can play a central role in the sector.” international agri-food and in the field of international agri-food”. The record presence of companies, exhibitors and researchers who bring innovation to agriculture at Macfrut 2023 creates new opportunities for the companies participating in the fair.
Meanwhile, President of the Italian Trade Promotion Agency (ICE) Matteo Zoppas said that “Macfrut 2023 is an international event and a strategic fair for not only vegetables but also agricultural machinery. “. Fruits and vegetables represent one of the main areas of Made in Italy, of the culinary traditions of the regions and of the world-recognized culinary culture. And the government’s nomination of Italian cuisine as a UNESCO Intangible Cultural Heritage in 2023 is an affirmation, on an international level, of the quality, deliciousness and taste of Italian products.
With a focus on smart agriculture, Macfrut 2023 has attracted the attention and participation of many international partners, with the number of international businesses participating in the fair increasing by 50% compared to 2022, from the Middle East, Europe (the Balkans and Northern Europe), Latin America, Africa and Asia.
This year, the Vietnamese Embassy in Italy participated in the fair with a booth to introduce famous Vietnamese agricultural products and spices such as dragon fruit, green grapefruit, mangosteen, mango, pineapple, and teas, coffees, dried fruits, processed, spices, as well as opportunities for cooperation between Vietnam and Italy with the theme “Vietnamese fruit garden: Typical spices”.
Talking to the VNA reporter after cutting the ribbon to open the Vietnam booth at the Fair, Mayor of Rimini, Mr. Jamil Sadegholvaad, expressed his pleasure about Vietnam’s participation at the Macfruit Fair. He emphasized: “I believe that at this very important event at the European level, the presence of Vietnam is fundamental. The two countries have experienced 50 years of diplomatic relations with strong trade exchanges. I believe this is an opportunity for the further development of the fruit sector as well as the commercial relationship between Italy and Vietnam. The long-standing friendly relationship between the two countries can continue to develop in all areas of trade, tourism, processing, etc. in the increasingly strong connection.”
On this occasion, Mayor Sadegholvaad also gave Vietnamese Ambassador to Italy Duong Hai Hung a letter of sponsorship for Vietnam – Italy Year 2023 activities in Rimini city.
Speaking at the opening of the introduction of Vietnamese agricultural products and spices at the Macfrut Fair, Ambassador Duong Hai Hung emphasized that Vietnam is the 8th largest fruit exporter in the world, accounting for 3.8% of total fruit exports. . The agricultural sector in general and Vietnam’s vegetables and fruits and spices in particular are in an impressive transformation period with many innovations and modernization, making Vietnam an important source of spices in the world market. Compared to all other countries in Asia with the same strength in agriculture, only Vietnam has an FTA with the European Union (EU), which brings great advantages if Vietnam and Italy cooperate, combining the strengths of the two countries. own in buying, selling, trading, investing, producing and trading agricultural products not only in Italy but also can supply to regional and world markets.
Not only an important supplier of agricultural products, Vietnam is also a large market with great potential with nearly 100 million domestic consumers, the rapid rise of the middle class after decades of development. High-speed economic development leads to demand for high-end Made in Italy products.
Director of the General Confederation of Agriculture of Italy (Confagricontura), Mr. Luca Gasparini commented: “Vietnam’s participation at this fair is very important. The Vietnamese pavilion showed outstanding strengths in agriculture and a unique culture. In the context of the development of the 4.0 era, even in the field of agriculture, the expansion of meetings and exchanges between quality partners in the world is important and worthwhile.
Items participating in exhibitions and displays of Phuc Thinh Import-Export Investment Joint Stock Company at the Fair
Macfrut 2023 Fruit Fair is the 3rd time, Vietnam directly introduces typical fruit and spice products to Italian businesses and people in the context of Italian consumers in particular and Europe in general. more and more interested in and tend to increase consumption of tropical fruits, especially those that are healthy and have new flavors.
Macfrut is one of Europe’s three largest annual international fairs for professionals, with a very large scale with about 1,000 booths from over 90 countries, of which over 500 businesses buy and about 32,500 guests attending. The fair showcases agricultural products, fruits and vegetables, spice and herb products, poultry products, and modern machinery and technology related from planting, production to packaging, distribution and market…. The fair is also the venue for business meetings (B2B), symposiums and networking sessions.
Each year, Europe imports more than 160 billion USD worth of agricultural products and Vietnamese agricultural products have become high value exports, with export turnover in 2022 reaching 3.34 billion USD. In Italy, fruit is a strategic sector of the agricultural sector, with export turnover of $5.6 billion in 2022, ranking third in Europe and 10th in the world.
