Source: thitruongvietnam.vn
According to statistics from the General Department of Customs, in May 2022, Vietnam exported 9.34 thousand tons of coffee to the US, worth 22 million USD, down 16.5% in volume, but up 2. .3% in value compared to May 2021. Generally, in the first 5 months of 2022, Vietnam’s coffee exports to the United States reached 50.58 thousand tons, worth 124.95 million USD, down 2.9% in volume, but up 23.6% in value. compared to the same period in 2021.
In May 2022, the average export price of Vietnam’s coffee to the United States reached 2,359 USD/ton, down 5.9% compared to April 2022, but up 22.4% compared to May 2021. Generally, in the first 5 months of 2022, the average export price of Vietnam’s coffee to the United States reached $2,470/ton, up 27.2% over the same period in 2021.
According to the International Trade Center, in the first 4 months of 2022, the United States imported 768.8 thousand tons of coffee from markets around the world, worth 4.11 billion USD, up 10.8% in volume and 10.8 percent in volume. up 49.6% in value over the same period in 2021. The average import price of US coffee in the first 4 months of 2022, reached US$5,353/ton, up 35.1% over the same period in 2021. Notably, the average price of US coffee imports from Vietnam increased by 42.3% to $3,451/ton.
While Brazil’s share of total US imports fell from 24.55% in the first four months of 2022 to 21.94% in the first four months of 2022. In contrast, Vietnam’s coffee market share of total US imports increased from 8.95% in the first four months of 2021 to 9.6% in the first four months of 2022.
In the period of 2020 – 2025, the US coffee market is forecasted to grow at an average growth rate of 4.8%. The main factors driving the growth of the market are increasingly hectic lifestyles and long working hours. This makes coffee chains in the United States more popular among customers.
The U.S. coffee market is segmented by product type: Whole bean, ground coffee, instant coffee, coffee capsules, and filter bag coffee, distributed through supermarket points of sale. , convenience stores, professional retailers and other distribution channels.
The requirement for coffee imported into the United States to be traceable in the value chain. The main production standards in the US coffee market are Fairtrade USDA, Organic, Rainforest Alliance/UTZ Certified, Bird Friendly, Carbon Neutral, Organic and Direct Trade.
According to the Import-Export Department (Ministry of Industry and Trade), the United States is Vietnam’s fifth largest coffee export market. Coffee is the most popular beverage in the United States and has the highest consumption after carbonate and bottled water in the non-alcoholic beverage market.
Research has proven that coffee consumption prevents various types of cancer, lowers cholesterol, boosts immunity, facilitates weight loss and prevents neurological diseases. The health benefits associated with coffee coupled with changing consumption trends are anticipated to drive the US coffee market. Moreover, the trend of increasing coffee consumption at home signals that coffee consumption will increase in the coming years. This is an opportunity for Vietnamese enterprises to expand exports in this market.
