baotintuc.vn_ Coffee is a key agricultural product of the Central Highlands and of Gia Lai province in particular, but this product has not yet met the expectation of bringing the brand to match its inherent value.
Talking about the main agricultural products of the Central Highlands and of Gia Lai province in particular, it is impossible not to mention coffee products. Because the coffee of this land has a very specific flavor associated with the fertile basalt red soil, ideal climatic conditions, it is difficult to match it anywhere. However, over the years, Gia Lai coffee has not met the expectation of bringing the brand to its inherent value.
To raise the value of Gia Lai coffee, the Ministry of Agriculture and Rural Development has launched the “Project to develop high-quality coffee in the period of 2021 – 2030”.
Accordingly, the goal is to meet the increasing demand for specialty coffee in domestic and export markets; while improving added value and competitiveness of Vietnamese coffee products on the world market, contributing to the sustainable development of Vietnam’s coffee industry.
Through this project, Gia Lai is one of two localities in the Central Highlands to receive benefits, helping to open up opportunities for Gia Lai coffee products to increase in value. The component of infrastructure investment to support cooperatives to develop coffee material areas is one of four components deployed in four localities, including: Dak Doa, Duc Co, Chu Prong, and Chu Pah associated with six contracts. cooperatives participate.
The project will invest in upgrading and renovating nearly 12km of roads in service of production, connecting raw material areas with processing zones and linking regions. Along with that, this component will also invest in building 3 material areas for purchasing and preserving high-quality coffee with a scale of 1,300 tons, creating a high consensus among the people.
Mr. Tran Quoc Hung, Chairman of the Board of Directors of Ia Tiem Agricultural Service Business Cooperative, Chu Se district shared that participating in the high-quality coffee project, farmers benefited a lot. Specifically, the value of coffee exports is enhanced; Farmers own the coffee products made and the product cost is also higher. Therefore, this project is being strongly agreed and excited by farmers and the role of cooperatives is also enhanced.
According to Mr. Hung, in order to have standard and quality coffee products, cooperatives must focus on spreading extensive propaganda to farmers to improve their farming, harvesting and processing processes in a modern direction. and integration.
The implementation of the infrastructure investment component to support the development of raw material areas in association with cooperatives and businesses with experience in coffee production will create a breakthrough in linking production and processing to coffee. Product consumption.
Typically, Vinh Hiep Co., Ltd. is a pioneer in the production of high-quality coffee in Gia Lai with an annual export output of 50,000 – 70,000 tons.
Currently, the enterprise has built a chain of production links with more than 20,000 hectares of coffee and its products have also been exported to more than 40 countries; in which, the main market is Europe with a turnover of about 60%.
Thai Nhu Hiep, Chairman of the Board of Directors and Director of Vinh Hiep Co., Ltd., said that Vietnamese businesses need to actively link regions, provinces, and each other to develop and create together. a quality product is guaranteed by consistent processes. Having the best products will help Vietnamese businesses get ready for quick integration.
On the contrary, if it is not possible to create a material area, traceability, geographical indication or not link businesses, cooperatives and farmers together to become a closed chain, it is difficult to build a region. good quality, competitive coffee products in the fastidious market.
In addition to appreciating the efforts of businesses in recent years, which have always accompanied cooperatives to promote product consumption, Mr. Le Van Hien, Head of Agricultural Projects Management Board (Ministry of Agriculture and Rural Development). and Rural Development) that, in order to successfully implement the project’s objectives, cooperatives must change their organizational structure, production methods, and approaches; In particular, focus on implementing the criteria set forth by the affiliated enterprises to ensure that the products meet the standards to help increase added value by at least 20%.
With a total area of nearly 100,000 hectares, Gia Lai is the province with the fourth largest coffee area in the country. In particular, Gia Lai’s Robusta coffee products are highly appreciated by experts because of their unique flavor and are popular in many countries around the world.
The launch of the “Project to develop high-quality coffee for the period 2021 – 2030” of the Ministry of Agriculture and Rural Development is expected to create a breakthrough, bringing Gia Lai coffee to a higher level of value and stabilizing exports. through the Free Trade Agreement between Vietnam and the European Union./.
