This survey has just been announced by Kantar Worldpanel, an enterprise specializing in shopping behavior of global consumers, on the evening of November 27 for the Vietnamese market.
According to Kantar Worldpanel, consumption of non-alcoholic drinks outside the home (OOH) accounts for up to 60% of total spending in Ho Chi Minh City, where the young majority of the population tends to go out more often and are willing to spend heavily on feeding. drink outside.
Coffee and tea are the two most popular choices of Saigon people, each accounting for a quarter of the total number of drinking occasions in a week.
Coffee became the favorite drink when out of the house, with a selection rate of 26% compared to 25% when choosing tea, although consumer spending on teas accounted for 87% compared to 69% of coffee when consumed outside the home.
Kantar Worldpanel said that it is not surprising that coffee is always the first choice when consumed outside, especially the ready-made forms.
Coffee of all types, including bottled and in-house products, is keeping the highest consumption rate among non-alcoholic beverages, on average, one person drinks 3 times a month.
However, this category only reaches about 60% of consumers in Saigon, while tea is the 2nd most popular drink with the most drinkers, more than 90% of Saigonese average 2 times per drink. quarter outside.
The survey also noted that energy drinks are one of the markets with many new and highly competitive products in recent years.
This contributed to the growth of the industry, as growth rates were recorded at 6-7% in both urban areas of the four major cities and the countryside for home consumption, with an average 34% of Saigon people drink energy drinks in a week under the age of 35.
Notably, energy drinks are most often “consumed” in schools and workplaces (44%) compared to 36% in sidewalk coffee / restaurants, or 13% on the go.
This survey has just been announced by Kantar Worldpanel, an enterprise specializing in shopping behavior of global consumers, on the evening of November 27 for the Vietnamese market.
According to Kantar Worldpanel, consumption of non-alcoholic drinks outside the home (OOH) accounts for up to 60% of total spending in Ho Chi Minh City, where the young majority of the population tends to go out more often and are willing to spend heavily on feeding. drink outside.
Coffee and tea are the two most popular choices of Saigon people, each accounting for a quarter of the total number of drinking occasions in a week.
Coffee became the favorite drink when out of the house, with a selection rate of 26% compared to 25% when choosing tea, although consumer spending on teas accounted for 87% compared to 69% of coffee when consumed outside the home.
Kantar Worldpanel said that it is not surprising that coffee is always the first choice when consumed outside, especially the ready-made forms.
Coffee of all types, including bottled and in-house products, is keeping the highest consumption rate among non-alcoholic beverages, on average, one person drinks 3 times a month.
However, this category only reaches about 60% of consumers in Saigon, while tea is the 2nd most popular drink with the most drinkers, more than 90% of Saigonese average 2 times per drink. quarter outside.
The survey also noted that energy drinks are one of the markets with many new and highly competitive products in recent years.
This contributed to the growth of the industry, as growth rates were recorded at 6-7% in both urban areas of the four major cities and in rural areas for home consumption, at an average rate. 34% of Saigon people drink energy drinks in a week under the age of 35.
Notably, energy drinks are most often “consumed” in schools and workplaces (44%) compared to 36% in sidewalk coffee / restaurants, or 13% on the go.
