Source: tuoitre.vn
Business representatives said that there are many grounds to predict that this growth will continue to repeat in the last quarter of the year.
Positive bright spots from the export segment
Business results news for the third quarter and accumulated first 9 months of 2023 of Vinamilk shows that this “dairy industry giant” recorded quite positive performance indicators in the context of slowing growth in purchasing power of domestic consumer goods and services. Accumulated for 9 months, total revenue and consolidated profit after tax reached 44,848 billion VND and 6,669 billion VND, respectively, completing 71% and 77% of the year plan.
Of which, foreign markets contributed VND 2,384 billion in net revenue in the third quarter and VND 7,218 billion in accumulated 9 months. The export segment recorded a positive highlight when reporting net revenue in the quarter reaching 1,246 billion VND, an increase of 5% over the same period.
Vinamilk participated in the 18th International Fair of Small and Medium Enterprises (CISMEF) taking place in Guangzhou, China
According to Mr. Vo Trung Hieu – Director of Vinamilk International Business – the driving force for this growth comes from traditional markets and the export processing segment of the condensed milk industry.
“Some traditional markets such as Africa and the Middle East are facing many difficulties, but Vinamilk still strives to accompany import partners in business activities, trying to provide adequate goods, ensuring quality. best quality and price. In addition, we have taken appropriate and timely steps to capture sales advantages in the quarter in processing strong export products in some markets,” Mr. Hieu emphasized.
Positive outlook in the last months of the year
Statistics from state management agencies show that the country’s export turnover has gradually improved over the quarters. Specifically, export turnover in the first quarter of 2023 decreased by 11.9%; In the second quarter, it decreased by 11.8%, but in the third quarter, it only decreased by 1.2% compared to the same period in 2022. Faced with this development, experts say that world demand is showing signs of recovery and the export situation is of Vietnam will be more vibrant in the last months of the year.
Agreeing with this optimistic assessment, Vinamilk representative also expects Vinamilk’s net revenue from export activities to continue to maintain an increase of 5% in the fourth quarter of 2023. However, to be able to “pick sweet fruits” in foreign countries, Mr. Hieu believes that we cannot just sit still and wait, but must have synchronous solutions to stimulate the market.
Mr. Vo Trung Hieu – Vinamilk International Business Director (far left) – signed a memorandum of understanding on yogurt distribution cooperation with 2 Chinese partners
Accordingly, in the remaining months of 2023, Vinamilk plans to continue developing strong export product groups, especially products under the brands Ong Tho and Southern Star. In particular, product development (such as changing packaging specifications, diversifying flavors…) will be based on trends and consumption habits in each locality, to better meet consumer needs. native.
Along with product development, Vinamilk also continuously participates in activities to support the business of existing distributors as well as actively seek new customers.
In the first 9 months of this year, Vinamilk participated in many trade promotion activities, fairs, and major exhibitions in regions and markets such as the Middle East, Japan, Korea, China, Southeast Asia… Conclusion Combined with other customer care activities, Vinamilk has successfully signed and implemented contracts with a total value of more than 100 million USD.
Most recently, Vinamilk signed a memorandum of cooperation with two major importers and distributors of milk and agricultural products in China to export yogurt products to this billion-people market.
According to the plan, Vinamilk’s first batch of durian-flavored yogurt will be on store shelves in China around the end of November or early December. Previously, Ong Tho condensed milk – Vinamilk’s key product at Chinese market – has just officially appeared at Quang Bach supermarket chain – the largest retail chain in Guangzhou with more than 17 supermarkets.
In the coming time, Vinamilk will continue to participate in trade promotion activities to expand exploitation of key traditional market groups. At the same time, develop new market groups such as South America, the Caribbean, West and South Africa. The latest list of countries where Vinamilk products appear includes Chile and Saudi Arabia, bringing the total number of export markets of the business to 59 countries and territories.
