The United States is one of the largest pepper consumption markets in the world, with significant import demand to meet domestic consumption. In particular, Vietnam is currently the leading supplier of pepper for the US, accounting for more than 77% of the import market share. And the US is also the largest pepper export market in Vietnam.
Talking about the overall taxpayer 46% for the US goods of the US, Mr. Phan Minh Thong, Chairman of the Board of Directors of Phuc Sinh Group, the No. 1 pepper exporting enterprise to the US, said: “On average, the US imports about 50,000 tons of pepper each year from Vietnam.
“Phuc Sinh is currently the No. 1 pepper exporter to the US. If you do not buy Vietnam’s pepper, which country will they buy pepper?” – Mr. Phan Minh Thong shared.
According to statistics from Observatory of Economic Complexity (OEC), in 2024, the US imported US $ 1.12 billion of pepper, which was the 355th most imported product (out of 1,227 items) in the US. In 2024, the main sources of imported pepper of the United States were: Vietnam (US $ 405 million), India ($ 173 million), Mexico (US $ 155 million), China (US $ 104 million) and Spain (US $ 96.5 million).
The fastest sources of pepper growth in the US in the period of 2023-2024 are: Vietnam ($ 170 million), Mexico (28.6 million USD) and Indonesia (20.3 million USD).

Source: OEC
Thus, if not imported from Vietnam, the US can choose to buy pepper from other markets such as India, the second largest pepper production country in the world. However, most of India’s pepper production is consumed domestically. Malabar and Tellicherry of India are known for high quality and typical flavor.
Brazil, one of the major pepper manufacturers in the world. Brazil contributes about 15% of global production. Brazilian pepper is highly appreciated for its quality and is often imported to the US to supplement the supply.
Indonesia with an output of about 11.82% of the global market share, Indonesia provides both black and white pepper, famous for its Lampung and Minary. Sri Lanka contributes about 6.77% of global pepper production. Meanwhile, although the output is not large, Malaysia is still famous for high quality Sarawak pepper, imported by the US for the high -end market segment.
However, Vietnam is still the world’s No. 1 pepper production and export, has the advantage of quality, processing systems and sustainable raw material areas. And in addition to the US, Vietnam now supplies pepper for a series of large markets such as UAE (accounting for 6.5%), Germany (accounting for 5.8%), Netherlands, India, China, …
In the latest post on Truth Social on April 9, US President Donald Trump announced a taxposition to some countries.
“Based on the fact that more than 75 countries have contacted negotiations and no retaliation, I announced the suspension of tax impulses for 90 days, and reducing the reciprocal tax rate to 10% during this time,” Mr. Trump wrote. Mr. Trump said this decision took effect immediately.
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