Rising again, what does the coffee “tycoon” explain?

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Coffee prices today, December 13, in the Central Highlands are expected to increase again according to world prices after a technical decrease because investors took profits.

In the early morning of December 13, the price of Robusta coffee on the London trading floor increased again. In particular, long-distance futures recorded a significant increase, showing that the market is still concerned about the possibility of a shortage of coffee supply in the future.

Robusta coffee price for delivery in January 2025 increased to 5,194 USD/ton, an increase of 33 USD/ton; Delivery term March 2025 to 5,152 USD/ton, an increase of 51 USD/ton; Delivery term May 2025 to 5,095 USD/ton, an increase of 53 USD/ton; Delivery term July 2025 to 5,019 USD/ton, an increase of 55 USD/ton.

On the New York floor (USA), Arabica coffee prices also increased in all delivery terms. The latest delivery period is March 2025 to 7,080 USD/ton, an increase of 20 USD/ton.

Explaining the increase in coffee prices while Vietnam is entering the main harvest season, Mr. Do Ha Nam, Vice Chairman of the Vietnam Coffee – Cocoa Association (VICOFA) and head of Tap Joint Stock Company Intimex Group (Vietnam’s No. 1 coffee exporter), said Vietnamese farmers have been able to regulate the market.

Coffee prices today December 13: Rising again, what does the coffee

Vietnam is in the peak time of coffee harvest

Mr. Do Ha Nam said the price of Vietnamese Robusta coffee is currently the most expensive in the world because it is an indispensable ingredient to produce a blend of Arabica and Robusta coffee, which is popular with consumers. Even though Vietnam Robusta prices increased, roasters were still forced to buy because they could not change the production formula.

“When the price of Vietnamese Robusta coffee increased too high, we warned that we would lose the market. However, recently, in Brazil – the world’s No. 1 coffee exporter, the contract was suddenly canceled. series from farmers and export businesses when coffee prices increase. This causes importers around the world to return to Vietnam to buy goods” – the head of Intimex stated.

Also according to Mr. Do Ha Nam, coffee farmers now have enough information to decide when to sell coffee. From now until April 2025, only Vietnam has coffee left in the world, so farmers are not in a hurry to sell it to maintain prices.

“Vietnamese coffee farmers are playing the role of regulating the market, not exporting businesses. This makes businesses that only do trade very risky because it is difficult to make a profit from the difference in price between buying and selling. Therefore, businesses that want to survive must invest deeply to have more increased value” – Mr. Do Ha Nam expressed.

On the afternoon of December 12, the domestic market coffee price hovered around 123,000 VND/kg, down 1,700 VND/kg compared to the previous day and lower than the “peak” price at the end of November, about 7,000 VND – 10,000 VND/kg. kg.

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