The product display space is impressive, attracting many interested partners and has signed long-term commercial contracts. Much more fun when thinking “go together” gradually permeates the farming community on the journey of change. A community is a collection of many members sharing the same goals, dreams, ambitions, and working towards a common value. Philosophy “If you want to go fast, go alone. If you want to go far, go together.” gradually spread in the country’s farming community.
The country’s agriculture ensures food for one hundred million people in any change. Many distant countries want to cooperate with us to face the challenge of climate change. Vietnam is becoming one of the centers of green agricultural transformation in the world food system. The miracle of Vietnamese agriculture is a proud story of farmers and agricultural businesses operating in all areas of the commodity chain. Wherever agricultural products arrive, the two sacred Vietnamese words ring out!
“Every tree, every flower, every house, every scene”the path to each farmer’s business is different, the business model is different. Some people graduate from formal training schools, some people study while working, and work while studying. There are people who come from farmers and traders, thanks to their will and strength to learn and improve themselves. Some people inherit the previous generation’s businesses, some people start their own businesses. “People choose a profession” or “A profession chooses a person”, although different, now they are all the same: passion, desire, dedication, dedication.
If we want to go together, we need to cherish each other. It’s touching to hear one farmer talk about another farmer: “He is very good, very dedicated, willing to support everyone and I have learned many things from him.”. A confession that makes both the person praising and being complimented deserve respect. If you respect others, others will respect you. If you know how to think of others, others will think of you.
Want “go together” Think that everyone has different strengths. Look at team sports, an outstanding player does not make an outstanding team. Look at the choir, each instrument has a different pitch to create an emotional symphony. No one alone is everything, but everything “go together” will create Vietnam’s strength. At that time, we will no longer stick around our home pond but confidently reach out to the ocean with the common brand of the industry and the national brand.
Farmers must have strong nerves,“hard work” can withstand economic shocks at any time. A business problem is a high-order equation with too many variables. Each variable requires different approaches. A little sooner, the opportunity will not come, a little later, the opportunity will pass. A little too much is not enough, a little less is not enough. Business life is like the story of Damocles sitting on a glorious throne but always with a sword hanging over his head. But, “Brought karma into my body. So don’t blame the sky near and the sky far away.. “Career” is sometimes like this, sometimes like that, but “Career” cannot be quit no matter how many times you want to leave. “Love your job and respect your career” that’s it. “Starting a business and nurturing a career” that’s it.
To become a community, it is not possible to have “everyone’s house light on”, but needs a space to share lessons of success and failure, opportunities and challenges, and burning innovative ideas. New ideas will create new value space. Everyone analyzes the specific consumer culture and consumption characteristics of each market to avoid unexpected risks like they sometimes encounter. Everyone recommends strategies for developing the industry, from the lowest to the highest rung in the economy’s value ladder. Minimize costs, maximize profits in the industry chain. Agriculture still has many new value spaces if it overcomes normal production and commercial thinking.
During Association, Association, Club, and Ecosystem activities, everyone together analyzes “blue ocean” thinking about “unexplored market gaps”. The market not only requires quality but also needs to create emotional flow. The names of agricultural products have many meanings like the way Thai people name durian Mong Thon which means “golden pillow”or Malaysians named durian Musang King – King Miaoshan easily penetrates consumer emotions. Vietnamese farmers can also create meaningful names like we have such as: Hoang Kim star apple, Hong Dao plum, Tai Loc rice, etc.
Trips to participate in social work such as planting trees, releasing fish, donating books, etc. are opportunities to share humanistic lessons together. A businessman believes that success comes from making employees happy, which is both humane and a way to build a brand. Coming to the “kangaroo” country, I heard the story of a group of Vietnamese people setting up a small farm, each member had a piece of land to grow vegetables, raise chickens, and fish. On weekends, everyone returns to gather together, mingle with nature, helping to balance emotions. “I’m pregnant, I have friends, there’s no need to feel sorry for me. With the wind, with the clouds, that’s fun!. Joy blends with happiness!.
Time is always limited for humans, but it is even more limited for farmers. Time spent participating in community activities will reduce time for business. However, reverse thinking shows that “Subtract a little and add more”, “divide a little to multiply the value even more”, “a little slower, sometimes faster”. Many foreign business communities believe that creating a circle of relationships will ensure 80% of success. From there comes philosophy “Trading has friends, selling has wards”, “In the same boat, in the same boat”.
In the chaos of life, agricultural entrepreneurs always face market uncertainties. To overcome, not only rely on economic capital but also need cultural capital and social capital. Social capital helps agricultural entrepreneurs live fully in the heart of society. Cultural capital helps agricultural businesses connect with people and be respected by everyone. At that time, farmers will understand the meaning of the sentence even more “If the goods are expensive, I will sell them.” At that time, businessmen and farmers “go together” on the path to realization “Aspiration and pride in Vietnamese Agriculture”.
And, with “Aspiration and pride”powerful agricultural, aquatic and forestry product corporations reach out to all four continents and four seas, carrying leaves with them “red flag with yellow star” sacredness of the Fatherland!
Together – We win!
Le Minh Hoan
Tien Thanh